Our Story - Lifemania and SWTN BKTS

 Years ago, I shifted from team sports into the world of solo physical activities. As time passed it became clearer and clearer that so many people shared a drive and passion to live the active lifestyle. I found that this inner fire was a common thread. I discovered that no matter the activity, we all have this excessive enthusiasm.

 Lifemania is the driving force as you bike a trail or cycle the highways. You might prefer parachuting out of a plane, climbing the face of a mountain, paddling, jogging or snowboarding. It's not the activity that defines Lifemania. It's the drive and passion inside to unplug and enjoy the active life. It keeps us away from the computer screen. It's the trigger to get us off the couch and partake in our favourite activity while nurturing our mental well being.

 SWTN BKTS evolved from the Lifemania brand. Though it also involves enjoying the active lifestyle, SWTN BKTS takes it to another level. It's for those of us who enjoy a good sweat through workouts to build muscle, to tone and develop physical conditioning. We enjoy the process. We crave the post-workout rush. We don't cut corners. We live by the motto - LESS EXCUSES, MORE SWEAT.

 Lifemania and SWTN BKTS were created to celebrate our enthusiasm for the active life and my love of t-shirts naturally led me to launching these brands. A forty-three year career as an artist and screenprinter is the driving force behind what I believe will be products you'll proudly wear to express your passion for the active lifestyle you enjoy. 

 We are based in beautiful Abbotsford, British Columbia, Canada. We also explore and live the life at Clear Lake, Manitoba in the pristine Riding Mountain National Park.

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 Mike